For small businesses, an advertising budget is one of the most important investments as they work towards increasing their customer interactions, gaining sales, and building their overall presence to potential customers. Every advertising campaign for direct mail by flyer distribution requires a strategy, it’s not just a matter of passing out flyers to every passerby. Without a strategy you may find yourself wasting your advertising budget talking to the wrong people.
Precision targeting is ensures your message reaches the right audience for your business, taking into consideration the following information of your intended audience:
- Marital Status
- Household size
- Family structure (children)
- Employment status
You wouldn’t want to offer your daycare services to a household that has no children. It just doesn’t make sense. Here are a few business types that can benefit from using precision targeting tools to extend their reach to the right audience:
- Medical centres, walk-in clinics, dental offices
- Beauty Salons
- Real Estate Agents
- Window and Door companies
To get more information on flyer distribution or to see if your advertising strategy is working for you, contact DRMG. They can offer you a free Demographic Analysis, so you can reach the right customers, in the right place, at the right time!