Marketing metrics will tell you the effectiveness of your flyer mailing campaign with a response rate. If you distributed 10,000 flyers by direct mail, how many prospective customers versus the amount of purchases were gained during your campaign. When you are able to track and measure the response rate of you campaign, you can better identify any changes needed to improve your next campaign or strategies that are working and should be continued.
USE COUPONS, VOUCHER, OR COUPON CODES
The benefit of coupons are two-fold, to offer potential customers to make a purchase and it’s the long-standing way to track response rates.
EMAIL SUBMISSION FORMS
Include a call-to-action such as an email submission form, customers can provide their email to obtain more information.
Is your campaign bringing more customers in through the door. How many of these customers are making purchases.
LANDING PAGE ANALYTICS
If your flyer includes a link to your business website, you can use tools like Google Analytics to track visitors to your websites.
Most importantly, track the response rate with the amount of purchases made during your campaign versus the amount of purchases made on average outside the campaign.
For more information on getting started with a flyer mailing campaign for your business, contact DRMG today.