The last thing you want to do is be the person that other people dodge in the hallways of the mall to avoid being asked if they can rub a sample of lotion on your hand so you can “feel the difference.” Or the person shoving flyers into the hands of people walking too quickly to even care. While it is extremely important for the growth of your business to market your brand, it’s even more important that your marketing strategy is right. By right, we mean the effective, not too pushy, not too tacky kind of marketing strategy.
Here’s 5 ways we can suggest you market your business without coming off as “pushy”:
- Local partnerships
Partner up with other local businesses in the area and organize a trade show or festival for people to attend, shop, learn more about local business. Donate a product or service for the cause which will entice customers to participate and attend.
- Branded Apparel
Have your employees wear clothing that is branded with your logo. Not only is it more professional looking, it’s a good way to showcase your brand.
Since everyone loves free stuff, why not put your logo on it? Put your business name and logo on pens, stationery, mug cozies, tote bags, or keychains and hand them out at local trade shows or festivals.
- Social Media Contest
Why do people love more than free stuff? They love the idea of winning the free stuff. Offer your audience a chance to win a free product, service, or discount by sharing, mentioning, and commenting on your post.
- Influencer Marketing
Reach out to existing influencers in your industry who has a substantial following and whose business would complement, not compete with yours. Collaborate with them to try your product or service and ask them if they would be willing to promote your business to their network.
Get your branded apparel from Apex Image Marketing, take a look at our huge selection of promotional products, apparel, and more. Once you find the products that best suit your business, our design team will work with you to help your brand come to life. Contact Apex Image Marketing today!