Not getting enough attention? Collaborating with bloggers who resonate with your brand and have a substantial following on social media is a great way to gain a lot of exposure. People may not yet be familiar with your brand but after they see a few posts that ‘so-and-so’ blogger is now raving about how much they love your product, it will surely trigger that interest you’ve been wanting for your brand.
When approaching bloggers to give your product a whirl, you’ll need to be equipped with some ideas to offer and an open mind to accept some of their ideas, hence the term collaborate. Let’s get to it! Here are 5 ways you can collaborate with influential bloggers:
Gift them your goodies
Ask them if they’d be willing to try out your product free and if they could document their experience in trendy photos or a tutorial video.
Rolling on the idea of gifting your goodies, if you’re giving away your stuff for free, you would want a little something in return right? A positive product review and a featured blog post about how great your product is a powerful way to get potential customers to start buying products.
Who doesn’t like getting free stuff? And even better, winning free stuff! Ask the blogger if they’d be willing to host a giveaway with one or more of your products.
When it comes to influential bloggers, you’ll find tons in almost every industry from cooking to knitting and much more, but I honestly believe it all started with fashion. Who’s wearing what and where? Look into getting well-designed branded apparel showcasing your brand or its logo and approach a blogger about wearing it in their next photoshoot, one that would speak around your brand.
Videos are known to have some of the highest engagement rates. Approach a blogger about featuring your product in their next video, whether it be a tutorial on how to use your product or a product review in the form of a video as opposed to written content.
For more information on branded apparel for your small business, contact Apex Image Marketing.