3 Ways Direct Mail Can Improve Your Seasonal Business

Looking to grow your seasonal business? Find out how direct mail advertising can help.


If you own a seasonal business, it’s important to put extra effort into reaching prospective customers during your operation window. Whether you offer landscaping services or are selling decorations for the holiday season, it’s crucial to create a sense of urgency around your good or service in order to encourage your target demographic to act right away.

Here are 3 key strategies direct mail advertising employs to help you improve your seasonal business:

Uses deadlines to motivate prospective customers

Direct mail marketing uses deadlines as a way to generate urgency and create a call to action. Graphic designers will ensure the expiration of your good or service is made apparent. As well, you can offer a discount to customers who enroll or shop before a certain date so they have an incentive to take action quickly.

Rewards faithful customers

In addition to broadening your customer base, direct mail takes into account the importance of retaining existing customers. For example, if you own a snow shovelling business that only operates during the winter months, offer clients a discount if they sign up for 2 or more years. Alternatively, you can reward existing clients by offering them an exclusive promotion for the upcoming season.

Offers an off-season promotion or coupon code

Direct mail can include a seasonal promotion or coupon code that enables you to track exactly how many new customers the campaign is generating. If your business operates year round but is busiest during a particular time of year, offer customers a promotion they can use during the off-season.

As digital advertising continues to proliferate the advertising space, more and more business owners are turning to direct mail to deliver their message. If you own a GTA based business, contact Digital Response Media Group to find out more about how direct mail advertising can help your seasonal business thrive.

Why Flyer Mailing Is Your Best Choice To Reach Customers

Direct mail is an effective method to reach customers right in their homes. Using direct mail flyers, businesses can modify the flyer for each specific campaign and for the identified target market.

The benefits of flyer mailing include:

  • Targeted for the demographic
  • Results are highly measurable
  • Individualized for each customer
  • Cost effective
  • flexible and appealing

However, it is best to use professional services with flyer mailing, as they can help with identifying the right target market and they are experienced with the ideal designs to catch the eye of the customer. Using a professional team like DRMG, will help business owners avoid these common direct mail mistakes:

  • Ignoring the importance of finding a mailing list that is ideal for the target market
  • Not testing the successes and failures of the campaign
  • Excluding an offer for customers to redeem in stores or online
  • Starting slow: the flyer should be in reverse pyramid formatting with the most important facts first
  • Not using the magic words to pull in the customer’s attention
  • Failing to appeal to the 5 senses
  • Not personalizing the flyer to the customer’s needs
  • Not following up to find out the customer’s reaction

By using DRMG these mistakes can be avoided as they are skilled and experienced in the do’s of direct mailing.

Reaching More Customers On A Budget

Marketing on a budget can be difficult. Wanting to reach my target customers is the ultimate goal, but sometimes the struggle to balance between reaching my audience and spending a reasonable amount of money can be a challenge.

Learning about the various options for advertising and marketing my business, I’m trying to choose the options that best fit with my business needs. Below is a list I’ve compiled based on my research of different options for marketing on a tight budget:

Leverage the Community:

One way to get community support is through maintaining a strong presence with community initiatives. Some options for this is through volunteering at local events, and sponsoring youth sports teams. Don’t forget to make this known on social media and blogs! People love stories of your business and brand giving back.

Build Relationships:

Building strong relationships with customers is very important. Having reliable customers creates buzz amongst other potential customers. By creating positive rapport with customers it creates a lot of positive word of mouth that will bring in more customers.


This is one of the best ways to bring customers back, as well as bring in new first time customers. Customers love savings, and many people will go out of their way to use a coupon in order to take advantage of those savings.This is a surefire way to get customers coming back – again and again! 

Flyer Distribution:

Flyer distribution is a marketing method that will allow businesses to reach customers right in their homes. Flyers can be easily modified to diversify based on the target market and product feature.

The easiest way to achieve these results for your business is to contact DRMG. They have all your direct mail marketing needs to effectively contact your target audience. Contact them today and get started on building relationships with customs with custom coupons and flyer distribution.

Top 5 Promotional Products for Fundraising Events

Hosting a fundraising event for your small business is great way to create some buzz around your brand while contributing to a good cause.  If you’ve been toying with the idea but are not sure where to start, well, it’s true that event planning isn’t a small task but for starters, you’ll need to gain the interest of people in order for your event to actually raise funds. At the same time, you’ll want to increase your brand awareness while you have the attention of your intended audience.

One very effective and traditional way of promoting your event is by using promotional products as a marketing tool, one that fits the budget.  Here are the top 5 promotional products you can use to promote your fundraising campaign:

T-Shirts – You can never go wrong when you give out free t-shirts and the more people wearing them, the more people will recognize your small business brand and fundraising campaign.  Combine your logo with the name of your event on a printed tee.

Water bottle – These are great because people carry water bottles everywhere, not just in the home of office which gives added exposure to your promotion.

Pens – One of the most used and shared item out there.  Using a pen as a promotional product literally puts the information directly into the hands of your audience.

Mugs – Again, one of the most used item out there.  Almost anyone starts their day with a cup of coffee in the office or at home.   Mugs are just another one of those things you can never have enough of!

Umbrella – Rain or shine, the event will go on!  Have your small business logo printed on an umbrella and thank people for attending your event with a umbrella giveaway. People appreciate having an umbrella on hand more than you may think!

Apex Image Marketing creates lasting impressions with quality promotional products that suit almost every business type. Visit Apex Image Marketing to view all the promotional products available.

Why Flyer Mailing Gets You Successful Results

Flyer mailing can be a used as a successful marketing tool to reach a specific demographic. By using neighborhood tracking software, businesses can ensure their flyers are being sent to those the messaging is trying to pull in. These targeting systems will help businesses choose from a variety of demographic features such as age, sex, family status, income, known associations, and more. Being able to target consumers from their doorstep is an important strategy to compliment with a strong online presence. In deciding the desired target market, businesses can look at focusing on previous customers, or reaching out to a new group using a specialized advertisement.

Below are some tips that marketers use with flyer mailing:

  • Make the messaging useful. If readers do not see any benefit in continuing to read the flyer, they will dispose of it.
  • Include a proposition so the reader will have to act on it either by coming into the store, or through an online purchase.
  • Depending on the product, businesses can include a sample.
  • Add a customer testimonial or small quote to demonstrate trustworthiness.
  • Tailor content to the specific consumer that will be reading the flyer.
  • Use easy to read font and colours so the reader doesn’t have any trouble understanding the message.

Using Promotional Products for Trade Show Marketing

Spring and Summer are the seasons when small business fairs and Trade Shows are in full swing.  Trade Shows are the best way to get your name out there, to meet your customers in-person, tell them about your services, and create a lasting impression, not to mention it brings in a ton of people that share similar interests related to your business.

If your business will be participating in a trade show this Summer, have you thought of how you will be marketing your business at the show?  Promotional products work great as Trade Show giveaways.  People love the idea of getting something free, especially something they can actually use and won’t just end up in the landfill.  We find the best types of products for tradeshows are printed pens, keychains, custom apparel, and embroidered totes.  Each of these items are the most used and appreciated, thus getting the most exposure to your brand.   

Apex Image Marketing creates lasting impressions with quality promotional products that suit almost every business type.  Visit Apex Image Marketing to view all the promotional products available.


Content Marketing Trends Your Business Needs To Do

Flyer distribution continues to bring in new customers and attract a targeted demographic for businesses. For a marketer to successfully reach its desired market, it is important to remain strong and identifiable within many areas. Maintaining an online social presence, using flyer distribution, and producing meaningful content are all areas which should be addressed. In order to stay on top of competitors, researching and understanding upcoming marketing trends are important ways to keep a business top of mind for consumers.

For 2017, here are some content marketing predictions:

  1. Improved creativity with the formatting of marketing platforms, including a strong visual presence as Google continues to advance with reading images to understand business messages.
  2. Focus on return customers will be important in not only ensuring customers purchase the product/service, but they continue to visit, following the brand on social media, and subscribe to future messaging.
  3. Live data is a predicted trend for 2017, with social media platforms like Instagram, Snapchat and Facebook adding live features.
  4. Continued success with email marketing, however predicted improvements and focus on relevant customer experiences.

Businesses today need to not only be present online, but offline as well. Flyer distribution, using DRMG’s direct mail services is one popular method of reaching customers not only through their phones, but through their mailbox as well.