5 Ways Your Brand Can Collaborate With Influential Bloggers

Not getting enough attention? Collaborating with bloggers who resonate with your brand and have a substantial following on social media is a great way to gain a lot of exposure.  People may not yet be familiar with your brand but after they see a few posts that ‘so-and-so’ blogger is now raving about how much they love your product, it will surely trigger that interest you’ve been wanting for your brand.

branded apparel

When approaching bloggers to give your product a whirl, you’ll need to be equipped with some ideas to offer and an open mind to accept some of their ideas, hence the term collaborate.   Let’s get to it!  Here are 5 ways you can collaborate with influential bloggers:

  1. Gift them your goodies

Ask them if they’d be willing to try out your product free and if they could document their experience in trendy photos or a tutorial video.  

  1.  Product reviews

Rolling on the idea of gifting your goodies, if you’re giving away your stuff for free, you would want a little something in return right?  A positive product review and a featured blog post about how great your product is a powerful way to get potential customers to start buying products.

  1.  Giveaway

Who doesn’t like getting free stuff? And even better, winning free stuff!  Ask the blogger if they’d be willing to host a giveaway with one or more of your products.  

  1.   Branded apparel

When it comes to influential bloggers, you’ll find tons in almost every industry from cooking to knitting and much more, but I honestly believe it all started with fashion. Who’s wearing what and where?  Look into getting well-designed branded apparel showcasing your brand or its logo and approach a blogger about wearing it in their next photoshoot, one that would speak around your brand.

  1.  Videos

Videos are known to have some of the highest engagement rates. Approach a blogger about featuring your product in their next video, whether it be a tutorial on how to use your product or a product review in the form of a video as opposed to written content.

For more information on branded apparel for your small business, contact Apex Image Marketing.

Does Your Brand Tell an Authentic Story?

It’s so important that your brand tells a meaningful story to its audience. More importantly, that it’s authentic. Sharing your story humanizes your brand, it shows people there’s a real person behind the product; there is reason behind the product. This will inspire trust in people, it’s what will turn a person into a buyer.

Your brand’s story shouldn’t be all about how your product or service was first created or who helped you do it, that’s a story anyone can tell. It should be driven by your personality and what makes you unique, and it should be simple. There should be three main parts to your story:

  1. Problem
  2. Solution
  3. Success

Tell your audience about hurdles: how they were overcome, and what success means to you.  Your story should connect with your audience, so knowing and understanding your targeted audience is very important. Are you speaking to mothers with children, the elderly, teens with growing personalities,or the business world? All these types of demographics speak and communicate differently. It’s essential to do your research.

Becoming a brand people can recognize and know when they see your logo or name is what you want to achieve. Consider using promotional products to market your brand. Give your customers stationary, a mug, and even apparel. Who doesn’t like getting free stuff? This way, your customers feel appreciated and it’s just one more way of extending your reach to potential customers. Contact Apex Image Marketing to get custom designed promotional products for your business.

Trade Show Checklist: How to Sell Your Products Successfully

Most trade show booths start out with nothing but a table and a few square feet to work with so, it’s becomes extremely important to have a well-designed and captivating exhibit that will draw the attention of the people attending. Typically, trade shows tend to bring in tons of foot traffic, some events bring in thousands of visitors over weekend-long events. With that being said, here are your trade show must-haves to ensure your exhibit is the best it can possibly be:

  1. Your exhibit should focus on only the new and featured products and services of your business.  Don’t try to cram all of your products on your display table.  
  2. Your exhibit should include technology, whether you have a monitor showing images and videos, or an ipad for customer to engage with.
  3. Your exhibit must have marketing material that prominently displays your business name and website.  Make use of brochures, banners, flyers, or display boards.
  4. Everyone loves getting free stuff at these kind of events.  Use promotional products to increase your brand awareness and leave an impression.  Use branded totes for people purchasing your products, hand out keychains, pens, water bottles, mugs, or stationary branded with your business name and logo.
  5. Employees working the exhibit should wear branded apparel with your business name and logo consistent with your vision and marketing direction, such as using all blue shirts with a printed logo to represent your business.

banded apparel

Get all of your promotional products and branded apparel from Apex Image Marketing, take a look at our huge selection of promotional products, apparel, and more.  Once you find the products that best suit your business, our design team will work with you to help your brand come to life. Contact Apex Image Marketing today!

5 Ways To Promote Your Business Without Being Too Pushy

The last thing you want to do is be the person that other people dodge in the hallways of the mall to avoid being asked if they can rub a sample of lotion on your hand so you can “feel the difference.” Or the person shoving flyers into the hands of people walking too quickly to even care. While it is extremely important for the growth of your business to market your brand, it’s even more important that your marketing strategy is right. By right, we mean the effective, not too pushy, not too tacky kind of marketing strategy.

Here’s 5 ways we can suggest you market your business without coming off as “pushy”:

  1. Local partnerships

Partner up with other local businesses in the area and organize a trade show or festival for people to attend, shop, learn more about local business. Donate a product or service for the cause which will entice customers to participate and attend.

  1.   Branded Apparel

branded business apparel

Have your employees wear clothing that is branded with your logo. Not only is it more professional looking, it’s a good way to showcase your brand.

  1.  Freebies

Since everyone loves free stuff, why not put your logo on it? Put your business name and logo on pens, stationery, mug cozies, tote bags, or keychains and hand them out at local trade shows or festivals.

  1.  Social Media Contest

Why do people love more than free stuff? They love the idea of winning the free stuff.  Offer your audience a chance to win a free product, service, or discount by sharing, mentioning, and commenting on your post.

  1.  Influencer Marketing

Reach out to existing influencers in your industry who has a substantial following and whose business would complement, not compete with yours. Collaborate with them to try your product or service and ask them if they would be willing to promote your business to their network.

Get your branded apparel from Apex Image Marketing, take a look at our huge selection of promotional products, apparel, and more. Once you find the products that best suit your business, our design team will work with you to help your brand come to life. Contact Apex Image Marketing today!

Why Flyer Mailing Is Your Best Choice To Reach Customers

Direct mail is an effective method to reach customers right in their homes. Using direct mail flyers, businesses can modify the flyer for each specific campaign and for the identified target market.

The benefits of flyer mailing include:

  • Targeted for the demographic
  • Results are highly measurable
  • Individualized for each customer
  • Cost effective
  • flexible and appealing

However, it is best to use professional services with flyer mailing, as they can help with identifying the right target market and they are experienced with the ideal designs to catch the eye of the customer. Using a professional team like DRMG, will help business owners avoid these common direct mail mistakes:

  • Ignoring the importance of finding a mailing list that is ideal for the target market
  • Not testing the successes and failures of the campaign
  • Excluding an offer for customers to redeem in stores or online
  • Starting slow: the flyer should be in reverse pyramid formatting with the most important facts first
  • Not using the magic words to pull in the customer’s attention
  • Failing to appeal to the 5 senses
  • Not personalizing the flyer to the customer’s needs
  • Not following up to find out the customer’s reaction

By using DRMG these mistakes can be avoided as they are skilled and experienced in the do’s of direct mailing.

Make Your Memories Last Longer With Custom T-Shirts

Custom t-shirts are never a bad idea. There are a number of fun and creative ways and reasons to purchase a custom t-shirt, whatever the needs are. Below is a list of ideas for custom t-shirts:

Family Vacation

Ok, so even though we’ve all seen this in the movies before, when the parents create embarrassing family t-shirts for the vacation, there are still fun ways to do this that won’t embarrass the kids! Create a custom t-shirt that includes the date, location, and a nice photo in the middle. Then, throughout the vacation, continue to write fun and special memories. After arriving back home, the custom t-shirt will be filled with unforgettable vacation memories.

School Club

Participating in a school club is a great way to stay involved in the school community. Creating a t-shirt that represents this club is a positive way to show support, create awareness, and emphasize a strong team image.

Birthday/Holiday Gifts

Some people absolutely love homemade gifts for Christmas or their birthday. Custom t-shirts are a great way to show love and creativity, by adding special memories, photos, and sayings on the t-shirt to represent the person.

There are lots of ways to create and gift special custom t-shirts! I recently placed an order with Apex Image Marketing for family vacation custom t-shirts, and I can’t wait to see my family’s reaction when I show them.

Reaching More Customers On A Budget

Marketing on a budget can be difficult. Wanting to reach my target customers is the ultimate goal, but sometimes the struggle to balance between reaching my audience and spending a reasonable amount of money can be a challenge.

Learning about the various options for advertising and marketing my business, I’m trying to choose the options that best fit with my business needs. Below is a list I’ve compiled based on my research of different options for marketing on a tight budget:

Leverage the Community:

One way to get community support is through maintaining a strong presence with community initiatives. Some options for this is through volunteering at local events, and sponsoring youth sports teams. Don’t forget to make this known on social media and blogs! People love stories of your business and brand giving back.

Build Relationships:

Building strong relationships with customers is very important. Having reliable customers creates buzz amongst other potential customers. By creating positive rapport with customers it creates a lot of positive word of mouth that will bring in more customers.

Coupons:

This is one of the best ways to bring customers back, as well as bring in new first time customers. Customers love savings, and many people will go out of their way to use a coupon in order to take advantage of those savings.This is a surefire way to get customers coming back – again and again! 

Flyer Distribution:

Flyer distribution is a marketing method that will allow businesses to reach customers right in their homes. Flyers can be easily modified to diversify based on the target market and product feature.

The easiest way to achieve these results for your business is to contact DRMG. They have all your direct mail marketing needs to effectively contact your target audience. Contact them today and get started on building relationships with customs with custom coupons and flyer distribution.