5 Ways Your Brand Can Collaborate With Influential Bloggers

Not getting enough attention? Collaborating with bloggers who resonate with your brand and have a substantial following on social media is a great way to gain a lot of exposure.  People may not yet be familiar with your brand but after they see a few posts that ‘so-and-so’ blogger is now raving about how much they love your product, it will surely trigger that interest you’ve been wanting for your brand.

branded apparel

When approaching bloggers to give your product a whirl, you’ll need to be equipped with some ideas to offer and an open mind to accept some of their ideas, hence the term collaborate.   Let’s get to it!  Here are 5 ways you can collaborate with influential bloggers:

  1. Gift them your goodies

Ask them if they’d be willing to try out your product free and if they could document their experience in trendy photos or a tutorial video.  

  1.  Product reviews

Rolling on the idea of gifting your goodies, if you’re giving away your stuff for free, you would want a little something in return right?  A positive product review and a featured blog post about how great your product is a powerful way to get potential customers to start buying products.

  1.  Giveaway

Who doesn’t like getting free stuff? And even better, winning free stuff!  Ask the blogger if they’d be willing to host a giveaway with one or more of your products.  

  1.   Branded apparel

When it comes to influential bloggers, you’ll find tons in almost every industry from cooking to knitting and much more, but I honestly believe it all started with fashion. Who’s wearing what and where?  Look into getting well-designed branded apparel showcasing your brand or its logo and approach a blogger about wearing it in their next photoshoot, one that would speak around your brand.

  1.  Videos

Videos are known to have some of the highest engagement rates. Approach a blogger about featuring your product in their next video, whether it be a tutorial on how to use your product or a product review in the form of a video as opposed to written content.

For more information on branded apparel for your small business, contact Apex Image Marketing.

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Does Your Brand Tell an Authentic Story?

It’s so important that your brand tells a meaningful story to its audience. More importantly, that it’s authentic. Sharing your story humanizes your brand, it shows people there’s a real person behind the product; there is reason behind the product. This will inspire trust in people, it’s what will turn a person into a buyer.

Your brand’s story shouldn’t be all about how your product or service was first created or who helped you do it, that’s a story anyone can tell. It should be driven by your personality and what makes you unique, and it should be simple. There should be three main parts to your story:

  1. Problem
  2. Solution
  3. Success

Tell your audience about hurdles: how they were overcome, and what success means to you.  Your story should connect with your audience, so knowing and understanding your targeted audience is very important. Are you speaking to mothers with children, the elderly, teens with growing personalities,or the business world? All these types of demographics speak and communicate differently. It’s essential to do your research.

Becoming a brand people can recognize and know when they see your logo or name is what you want to achieve. Consider using promotional products to market your brand. Give your customers stationary, a mug, and even apparel. Who doesn’t like getting free stuff? This way, your customers feel appreciated and it’s just one more way of extending your reach to potential customers. Contact Apex Image Marketing to get custom designed promotional products for your business.