3 Ways Direct Mail Can Improve Your Seasonal Business

Looking to grow your seasonal business? Find out how direct mail advertising can help.


If you own a seasonal business, it’s important to put extra effort into reaching prospective customers during your operation window. Whether you offer landscaping services or are selling decorations for the holiday season, it’s crucial to create a sense of urgency around your good or service in order to encourage your target demographic to act right away.

Here are 3 key strategies direct mail advertising employs to help you improve your seasonal business:

Uses deadlines to motivate prospective customers

Direct mail marketing uses deadlines as a way to generate urgency and create a call to action. Graphic designers will ensure the expiration of your good or service is made apparent. As well, you can offer a discount to customers who enroll or shop before a certain date so they have an incentive to take action quickly.

Rewards faithful customers

In addition to broadening your customer base, direct mail takes into account the importance of retaining existing customers. For example, if you own a snow shovelling business that only operates during the winter months, offer clients a discount if they sign up for 2 or more years. Alternatively, you can reward existing clients by offering them an exclusive promotion for the upcoming season.

Offers an off-season promotion or coupon code

Direct mail can include a seasonal promotion or coupon code that enables you to track exactly how many new customers the campaign is generating. If your business operates year round but is busiest during a particular time of year, offer customers a promotion they can use during the off-season.

As digital advertising continues to proliferate the advertising space, more and more business owners are turning to direct mail to deliver their message. If you own a GTA based business, contact Digital Response Media Group to find out more about how direct mail advertising can help your seasonal business thrive.

How Flyer Distribution Can Help Your Small Business

Flyer distribution isn’t as simple as dropping off business flyers on random doorsteps. Deciding which home to deliver a flyer to, and which flyer is best for their needs, is done through precision targeting. Through this system, flyer distribution is determined by a software that recognizes the household dynamics of each home in a selected geographical area. This way, your business flyer will hit its desired target demographic.

Through DRMG’s precision targeter, business owners can choose their target by area and audience. Within an area, your business flyer can be distributed by location through either a drive distance, radius, drive time or buffer, depending on your specific targeted location. Or, you can target by area through postal (FSA), or a custom selection where you can draw out your preferred area. Flyer distribution can also be targeted based on a number of audience characteristics. Some examples are building construction period, education, family structure, income, employment status or immigrants place of birth.
There are a wide variety of ways in which your flyer distribution can be pinpointed to your ‘perfect customer’ to ensure success. DRMG offers more, for less! With a number of ways you can target your customers, they’re experienced in helping business owners achieve success with their marketing campaigns. Contact them today for more information about direct marketing services!

New Year Resolutions Every Small Business Owner Should Have

Cheers to attainable goals! Set new and refreshing goals aimed towards business success in 2017.  Every small business owner can benefit from these new year’s resolutions:

Learn how to delegate

Start looking at the bigger picture and delegate the nitty-gritty tasks to someone else for a change. Believe it or not, others are capable of sharing your vision, if you give them a chance. This will allow you to free up some time to explore new possibilities and grow your business.

Commit to business groups and grow your network

Join the groups of people working in the same industry, everyone from freelancers, beginners, and leaders. Building strong relationships with like businesses is as important as gaining customers. Sometimes we get so caught up in our own business and our customers that we forget there’s a whole other side that matters and is just as important –having a strong network behind your business!

Out with the old, in with the new

“Not all products are going to sell, not all methods are going to work.”  

Ditch anything that’s no longer working for you. Perhaps you haven’t been getting any traction with your email newsletter campaign. How about a more traditional method that’s still going strong: good ol’ flyer distribution.  

Promote more consistently and regularly

The concept is simple, you just have to follow through on it, no matter how busy you get. Invest time into promoting your business regularly or a method or someone that’ll help you get it done.

For more information on promoting your business and direct mail marketing contact, DRMG today for a free quote and consultation on reaching more potential leads and customers in your area!

How To Get Better Flyer Distribution

Direct Response Media Group (DRMG) ensures you generate new customers and grow sales with an affordable, trackable marketing method that’s confirmed to drive results.

Are you a business owner who wants to reach and influence more customers? Whether you are a restaurant owner, auto mechanic or a cleaning company, there is a great way to get more customers. We’ve all seen plenty of mail sent out to residents in towns, cities, and regions and on many occasions get thrown out or recycled. But with the proper marketing, design and distribution you can achieve better and more effective results.

Direct Response Media Group (DRMG) ensures you generate new customers and grow sales with an affordable, trackable marketing method that’s confirmed to drive results. How do they do it? By partnering up with Canada Post they’re able to provide affordable flyer distribution to save you money. Don’t waste your budget sending flyers to people who aren’t interested in your products or services! With help from DRMG’s flyer distribution, you can target customers close to your business location or by postal code(s), which includes research on demographic information to get the most out of your mailing.  

Furthermore, DRMG offers its clients a free Customer Demographic Analysis to ensure your flyer is distributed with precise targeting, creative and engaging message, and consistent brand design. To get more information or a quote for your business, click here.

How Plan and Research Before Sending A Mail Flyer

Before you start thinking about flyer design and content – you need to plan and research for your flyer mailing.

Being a business owner comes with many responsibilities and concerns that even the best owners contemplate with the same old self-reflective questions: “how can I get customers to come into my business” or “how can I get more influence and build a more loyal following?”  Although the world has significantly changed to a more digitally present and online world, there is still substantial value in flyer mailing. Studies have shown that direct mail and flyers prove to have better effectiveness for higher quality customer engagements and more purchases when it’s done right.

Before you start thinking about your flyer design and what content to add – you’ll need to plan and do research for your flyer mailing.

 How To Plan and Research Your Mail Flyer:

  • Who are your flyers targeted at? Look at demographics of your target audience.
  • Where is your target audience located? Where do they socialize, work, live, visit, shop?
  • What would your target audience expect? A small flyer with simple information or a lengthy brochure with detailed information and pictures? What do you need to depict in order to attain your goal?
  • What do you want to achieve with your flyer? What metrics will you use to measure its effectiveness?
  • Will your flyer have a timeline period? Will you display prices? When will it expire? This will impact the number you print and your distribution timeline.

All these questions can be answered when you contact Direct Response Media Group. They go the extra mile with your flyer mailings by helping you create an effective mail campaign to reach your target audience – building a strong, loyal, local following worth its weight. For more information to get into contact for a quote, click here.

Flyer Mailing – Still Effective In A Digital World

Learn how an impressive and powerful marketing flyer can be an effective tool for any startup or small business owner aiming to create a positive impression on customers.

With the frequently changing online world, it sometimes seems impossible to get your business’ voice heard.  Your ads and messages are frequently being drowned out with saturated online media – thousands of videos, pictures, and posts all on different social platforms, blogs and professional websites. How can you compete? An impressive and powerful marketing flyer can be an effective tool for any startup or small business owners aiming to make an impression on customers – it’s tangible, unforgettable and transportable, whether it’s in a magazine or envelope.

Flyer mailing conveys the visual stimulation and branding influence of a poster, but possesses greater distribution. Giving your message a more personable approach with greater reach to more potential customers, especially those who are used to rejecting video ads or walking past posters and billboards.

To ensure you successfully deliver your message to the right audience and right people, consider these tips when you design and distribute your mailing flyers:

Create Attention-Grabbing Design

Plan out your brand design and use a good balance composition of space with text, colors, and visuals

Add Engaging & Interesting Content 

If your design grabs their attention, content will hold it and pique their interest even more.

Research Distribution Choices

Spend time researching potential locations where flyer will get the most exposure to your target demographic

Don’t Withhold on Print Quality

Your flyer is tangible, look and feel are everything. Make sure your brand image and its quality are replicated in the finished product.

With DRMG, you have choices of selecting options to fit your flyer mailing campaigns. To get more information about mailing flyers and direct mail, contact Direct Response Media Group to send the right direct mail that fits perfectly for your business to increase sales.