3 Ways Direct Mail Can Improve Your Seasonal Business

Looking to grow your seasonal business? Find out how direct mail advertising can help.


If you own a seasonal business, it’s important to put extra effort into reaching prospective customers during your operation window. Whether you offer landscaping services or are selling decorations for the holiday season, it’s crucial to create a sense of urgency around your good or service in order to encourage your target demographic to act right away.

Here are 3 key strategies direct mail advertising employs to help you improve your seasonal business:

Uses deadlines to motivate prospective customers

Direct mail marketing uses deadlines as a way to generate urgency and create a call to action. Graphic designers will ensure the expiration of your good or service is made apparent. As well, you can offer a discount to customers who enroll or shop before a certain date so they have an incentive to take action quickly.

Rewards faithful customers

In addition to broadening your customer base, direct mail takes into account the importance of retaining existing customers. For example, if you own a snow shovelling business that only operates during the winter months, offer clients a discount if they sign up for 2 or more years. Alternatively, you can reward existing clients by offering them an exclusive promotion for the upcoming season.

Offers an off-season promotion or coupon code

Direct mail can include a seasonal promotion or coupon code that enables you to track exactly how many new customers the campaign is generating. If your business operates year round but is busiest during a particular time of year, offer customers a promotion they can use during the off-season.

As digital advertising continues to proliferate the advertising space, more and more business owners are turning to direct mail to deliver their message. If you own a GTA based business, contact Digital Response Media Group to find out more about how direct mail advertising can help your seasonal business thrive.

Does Your Brand Tell an Authentic Story?

It’s so important that your brand tells a meaningful story to its audience. More importantly, that it’s authentic. Sharing your story humanizes your brand, it shows people there’s a real person behind the product; there is reason behind the product. This will inspire trust in people, it’s what will turn a person into a buyer.

Your brand’s story shouldn’t be all about how your product or service was first created or who helped you do it, that’s a story anyone can tell. It should be driven by your personality and what makes you unique, and it should be simple. There should be three main parts to your story:

  1. Problem
  2. Solution
  3. Success

Tell your audience about hurdles: how they were overcome, and what success means to you.  Your story should connect with your audience, so knowing and understanding your targeted audience is very important. Are you speaking to mothers with children, the elderly, teens with growing personalities,or the business world? All these types of demographics speak and communicate differently. It’s essential to do your research.

Becoming a brand people can recognize and know when they see your logo or name is what you want to achieve. Consider using promotional products to market your brand. Give your customers stationary, a mug, and even apparel. Who doesn’t like getting free stuff? This way, your customers feel appreciated and it’s just one more way of extending your reach to potential customers. Contact Apex Image Marketing to get custom designed promotional products for your business.

5 Easy Ways to Measure Marketing Response Rates

Marketing metrics will tell you the effectiveness of your flyer mailing campaign with a response rate. If you distributed 10,000 flyers by direct mail, how many prospective customers versus the amount of purchases were gained during your campaign. When you are able to track and measure the response rate of you campaign, you can better identify any changes needed to improve your next campaign or strategies that are working and should be continued.


The benefit of coupons are two-fold, to offer potential customers to make a purchase and it’s the long-standing way to track response rates.  


Include a call-to-action such as an email submission form, customers can provide their email to obtain more information.


Is your campaign bringing more customers in through the door. How many of these customers are making purchases.


If your flyer includes a link to your business website, you can use tools like Google Analytics to track visitors to your websites.


Most importantly, track the response rate with the amount of purchases made during your campaign versus the amount of purchases made on average outside the campaign.  

For more information on getting started with a flyer mailing campaign for your business, contact DRMG today.

How To Get Better Flyer Distribution

Direct Response Media Group (DRMG) ensures you generate new customers and grow sales with an affordable, trackable marketing method that’s confirmed to drive results.

Are you a business owner who wants to reach and influence more customers? Whether you are a restaurant owner, auto mechanic or a cleaning company, there is a great way to get more customers. We’ve all seen plenty of mail sent out to residents in towns, cities, and regions and on many occasions get thrown out or recycled. But with the proper marketing, design and distribution you can achieve better and more effective results.

Direct Response Media Group (DRMG) ensures you generate new customers and grow sales with an affordable, trackable marketing method that’s confirmed to drive results. How do they do it? By partnering up with Canada Post they’re able to provide affordable flyer distribution to save you money. Don’t waste your budget sending flyers to people who aren’t interested in your products or services! With help from DRMG’s flyer distribution, you can target customers close to your business location or by postal code(s), which includes research on demographic information to get the most out of your mailing.  

Furthermore, DRMG offers its clients a free Customer Demographic Analysis to ensure your flyer is distributed with precise targeting, creative and engaging message, and consistent brand design. To get more information or a quote for your business, click here.

How Plan and Research Before Sending A Mail Flyer

Before you start thinking about flyer design and content – you need to plan and research for your flyer mailing.

Being a business owner comes with many responsibilities and concerns that even the best owners contemplate with the same old self-reflective questions: “how can I get customers to come into my business” or “how can I get more influence and build a more loyal following?”  Although the world has significantly changed to a more digitally present and online world, there is still substantial value in flyer mailing. Studies have shown that direct mail and flyers prove to have better effectiveness for higher quality customer engagements and more purchases when it’s done right.

Before you start thinking about your flyer design and what content to add – you’ll need to plan and do research for your flyer mailing.

 How To Plan and Research Your Mail Flyer:

  • Who are your flyers targeted at? Look at demographics of your target audience.
  • Where is your target audience located? Where do they socialize, work, live, visit, shop?
  • What would your target audience expect? A small flyer with simple information or a lengthy brochure with detailed information and pictures? What do you need to depict in order to attain your goal?
  • What do you want to achieve with your flyer? What metrics will you use to measure its effectiveness?
  • Will your flyer have a timeline period? Will you display prices? When will it expire? This will impact the number you print and your distribution timeline.

All these questions can be answered when you contact Direct Response Media Group. They go the extra mile with your flyer mailings by helping you create an effective mail campaign to reach your target audience – building a strong, loyal, local following worth its weight. For more information to get into contact for a quote, click here.