Does Your Brand Tell an Authentic Story?

It’s so important that your brand tells a meaningful story to its audience. More importantly, that it’s authentic. Sharing your story humanizes your brand, it shows people there’s a real person behind the product; there is reason behind the product. This will inspire trust in people, it’s what will turn a person into a buyer.

Your brand’s story shouldn’t be all about how your product or service was first created or who helped you do it, that’s a story anyone can tell. It should be driven by your personality and what makes you unique, and it should be simple. There should be three main parts to your story:

  1. Problem
  2. Solution
  3. Success

Tell your audience about hurdles: how they were overcome, and what success means to you.  Your story should connect with your audience, so knowing and understanding your targeted audience is very important. Are you speaking to mothers with children, the elderly, teens with growing personalities,or the business world? All these types of demographics speak and communicate differently. It’s essential to do your research.

Becoming a brand people can recognize and know when they see your logo or name is what you want to achieve. Consider using promotional products to market your brand. Give your customers stationary, a mug, and even apparel. Who doesn’t like getting free stuff? This way, your customers feel appreciated and it’s just one more way of extending your reach to potential customers. Contact Apex Image Marketing to get custom designed promotional products for your business.

Trade Show Checklist: How to Sell Your Products Successfully

Most trade show booths start out with nothing but a table and a few square feet to work with so, it’s becomes extremely important to have a well-designed and captivating exhibit that will draw the attention of the people attending. Typically, trade shows tend to bring in tons of foot traffic, some events bring in thousands of visitors over weekend-long events. With that being said, here are your trade show must-haves to ensure your exhibit is the best it can possibly be:

  1. Your exhibit should focus on only the new and featured products and services of your business.  Don’t try to cram all of your products on your display table.  
  2. Your exhibit should include technology, whether you have a monitor showing images and videos, or an ipad for customer to engage with.
  3. Your exhibit must have marketing material that prominently displays your business name and website.  Make use of brochures, banners, flyers, or display boards.
  4. Everyone loves getting free stuff at these kind of events.  Use promotional products to increase your brand awareness and leave an impression.  Use branded totes for people purchasing your products, hand out keychains, pens, water bottles, mugs, or stationary branded with your business name and logo.
  5. Employees working the exhibit should wear branded apparel with your business name and logo consistent with your vision and marketing direction, such as using all blue shirts with a printed logo to represent your business.

banded apparel

Get all of your promotional products and branded apparel from Apex Image Marketing, take a look at our huge selection of promotional products, apparel, and more.  Once you find the products that best suit your business, our design team will work with you to help your brand come to life. Contact Apex Image Marketing today!

5 Ways To Promote Your Business Without Being Too Pushy

The last thing you want to do is be the person that other people dodge in the hallways of the mall to avoid being asked if they can rub a sample of lotion on your hand so you can “feel the difference.” Or the person shoving flyers into the hands of people walking too quickly to even care. While it is extremely important for the growth of your business to market your brand, it’s even more important that your marketing strategy is right. By right, we mean the effective, not too pushy, not too tacky kind of marketing strategy.

Here’s 5 ways we can suggest you market your business without coming off as “pushy”:

  1. Local partnerships

Partner up with other local businesses in the area and organize a trade show or festival for people to attend, shop, learn more about local business. Donate a product or service for the cause which will entice customers to participate and attend.

  1.   Branded Apparel

branded business apparel

Have your employees wear clothing that is branded with your logo. Not only is it more professional looking, it’s a good way to showcase your brand.

  1.  Freebies

Since everyone loves free stuff, why not put your logo on it? Put your business name and logo on pens, stationery, mug cozies, tote bags, or keychains and hand them out at local trade shows or festivals.

  1.  Social Media Contest

Why do people love more than free stuff? They love the idea of winning the free stuff.  Offer your audience a chance to win a free product, service, or discount by sharing, mentioning, and commenting on your post.

  1.  Influencer Marketing

Reach out to existing influencers in your industry who has a substantial following and whose business would complement, not compete with yours. Collaborate with them to try your product or service and ask them if they would be willing to promote your business to their network.

Get your branded apparel from Apex Image Marketing, take a look at our huge selection of promotional products, apparel, and more. Once you find the products that best suit your business, our design team will work with you to help your brand come to life. Contact Apex Image Marketing today!

Top 5 Promotional Products for Fundraising Events

Hosting a fundraising event for your small business is great way to create some buzz around your brand while contributing to a good cause.  If you’ve been toying with the idea but are not sure where to start, well, it’s true that event planning isn’t a small task but for starters, you’ll need to gain the interest of people in order for your event to actually raise funds. At the same time, you’ll want to increase your brand awareness while you have the attention of your intended audience.

One very effective and traditional way of promoting your event is by using promotional products as a marketing tool, one that fits the budget.  Here are the top 5 promotional products you can use to promote your fundraising campaign:

T-Shirts – You can never go wrong when you give out free t-shirts and the more people wearing them, the more people will recognize your small business brand and fundraising campaign.  Combine your logo with the name of your event on a printed tee.

Water bottle – These are great because people carry water bottles everywhere, not just in the home of office which gives added exposure to your promotion.

Pens – One of the most used and shared item out there.  Using a pen as a promotional product literally puts the information directly into the hands of your audience.

Mugs – Again, one of the most used item out there.  Almost anyone starts their day with a cup of coffee in the office or at home.   Mugs are just another one of those things you can never have enough of!

Umbrella – Rain or shine, the event will go on!  Have your small business logo printed on an umbrella and thank people for attending your event with a umbrella giveaway. People appreciate having an umbrella on hand more than you may think!

Apex Image Marketing creates lasting impressions with quality promotional products that suit almost every business type. Visit Apex Image Marketing to view all the promotional products available.